This latest iteration sees the logo flattened out to portray its depth and stability acquired over the years, as well as its leadership in modern skin care development. As a veteran brand, Nivea's logo has been redeveloped several times to keep it relevant and connected to consumers. Global cosmetics maker, Nivea, is a 130 year old brand and is still considered one of the world's leading innovators in modern skin care. In 2005 when SPC acquired the brand, the new company hired global branding agency Interbrand to unite the new companies and overhaul the brand. The logo was last updated by famous graphic designer Saul Bass, dropping 'Bell' from the name, in the 1960s. The circular lines around the globe give a technical feel as well as further support the global connection message. 'Unity with a Global Outlook' | ATTĪT&T's mission is to "help connect its customers with their world". The double rings on the circle gives it an even stronger message of stability, which is another important message that WordPress hopes to send. The "W" enclosed inside of the circle in the logo helps to convey this message of unity and sense of community, which fits with Wordpress' 'made for the the community by the community' foundation story.
'Stability' | WordpressĪs an open source project, it just makes sense that WordPress took on a circular logo. Take a look and gather your own ideas for creating amazing circle logos for projects that need to portray any of the emotional messages that circles convey. The first five logos listed below come with an analysis of why a circular design is a simple yet effective shape to convey brand attributes and values. Businesses aspiring to convey those brand values, should consider circle logos in their logo or branding. A circle is unending, which is why it can also signify infinity or wholeness or even protection. Martin Cristie in his article on Creative Bloq points out that circles have a positive meaning and suggest friendship, love, unity, stability, endurance, and sometimes even femininity. It can also be used to represent other round objects, such as wheels, balls, rings, or certain round fruit.Ĭircles are often used to convey a much deeper meaning than a simple round object, however. The popularity of circular graphics began in ancient times and, as Vanseo Design points out, is still a cross-cultural archetype used to represent celestial bodies, such as the sun and moon. Simply enter your business name and customise any of the thousands of logos generated for you. Need a circle logo? Why not make a logo you'll Love. So as a follow up to our discussion on famous triangle logos we're turning our attention to the awesome circle logos of the world to learn why circles work so well in freelance logo design. Major brands like Firefox, LG, Burger King, the Olympics sport (pun not intended) a circular shape within their logo. This eye-catching shape is everywhere in nature, art and the built environment.įrom architecture to crafts like textiles, jewellery and industrial design, we find circles at every turn. One of the most common shapes used in logo design is the circle.
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